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Marketing strategy

Make a solid foundation for your marketing strategy with MarketStreet.

Your made-to-measure marketing strategy

Do you want to grow your business? Are current enquiries few and far between or just plain rubbish? Feel like marketing is one of those things you know you should do, but don’t know where to start? Or simply haven’t got time…?

MarketStreet is our kick-starter option for your marketing strategy and communications plan. It’s ideal for businesses who recognise the need for a cohesive marketing strategy and a step-by-step plan from which to work. You’ll have a made-to-measure action plan, aligned to your business’ objectives which will ultimately increase leads. Yay!

Step 1: Marketing audit

Every journey needs a starting point. The audit will help us and you to understand where you currently are. We will scope out:

target audience
market position
marketing activity
client experience
SWOT Analysis

Step 2: Marketing strategy

Once we know where you’re at and where you want to go, we can look at how to get you there. We’ll draft a strategy and a rolling action plan which will include:

SMART Objectives
Marketing mix (7ps)
Marketing toolkit

Step 3: Communications plan

So we’ll have the research and the strategy – now it’s time to map that out across the year.

Comms plan

got questions?

What are the benefits of MarketStreet?

You’ll have a set of working documents to base activity on, so no more ad hoc effort!

Having a plan saves time and money. Clear objectives make it easy to focus so effort, time and money aren’t wasted on the wrong things.

Opportunities may arise that were previously unthought of, or deemed unachievable – your plan can address how to target these opportunities and generate sales.

How long will it take?

Give us 3 weeks to put together your tailor-made action plan. So, within a month, you can be on the road to generating enquiries again that you actually want.

What if i don't have a marketing team?

A plan is all very well and good but if you don’t have in-house resource to fulfil the activity recommended in the plan, then we can help! Implementing the action will yield the results so let 39steps take that on for you, for a monthly fee. We’ll work out a package on a retainer basis to suit your activity needs.

How much does MarketStreet cost?

The investment in MarketStreet is from £2500 +VAT.For this investment, you will have:

• An executive report with answers to the audit/research part that informs the strategy;
• A strategy document outlining the key objectives and the steps to take;
• A clear annual calendar of communications for your marketing team to follow

Get in touch and get started today.

take the next step

Let’s discuss YOUR project and see which bundle suits you best.

     

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Edinburgh EH10 4BY
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