Brand identities aren’t just for big businesses. Nowadays, every business needs to consider its image – folks have never been so brand savvy!
Done properly, a branding project will encompass your business values and create an identity that appeals to your target audience.
We understand it’s tough when you’re small, we’re small too! That’s why we’ve created our brand bundles – everything you need for a standout brand, with low monthly payments.
Define your values
Businesses change and so do values. When it comes to brand identities, it’s essential to define your organisation’s values.
If you haven’t defined your brand values, then you aren’t ready to design a brand identity. Even if you are an established organisation looking to rebrand, we recommend you refresh your understanding of your values and check that they are still current.
We’ve developed a handy brand audit questionnaire to help you identify where the gaps are. If you’re struggling to complete some of the questions, then that is a strong indication that a brand workshop could be necessary.
We can run one of our brand workshops, at your premises, or in our studio. This fun half-day program can really help to engage your team, by working together with clients to define your vision and brand values. It can also be a lot of fun!
Who are you trying to appeal to?
If you’re happy with your brand values, it’s worth making sure you know who your ideal audience are.
When you make most of your profit from young professional females, then it’s worth making sure your tone of voice and image appeal to them.
Look out as much marketing information as you can, so you can make educated decisions about who to appeal to and what they might find appealing. We don’t just make this stuff up you know!
With your brand values and audience defined, it can also be useful to look at how you communicate those values to them.
What is your tagline? We did a lot of brainstorming to come up with our own tagline, “design unboxed!”. It came out of an exploration of our values and words which helped to convey those values.
Do you have “clients” or “customers”? Perhaps they’re just “users”?
How do you answer the phone? We say “Good morning/afternoon, 39steps, this is <name>”. We chose this 15 years ago and we’ve stuck to it. Consistency is important. Go on, give us a call and check!
Designing your logo
Once you’re comfortable with your brand values, you’ve defined your ideal audience and you’ve thought about what you want to tell them, it’s time to look at your logo.
No, really do look at your existing logo. Does it convey your values? Is blue a warm colour? Will a black square make you seem friendly and approachable? Can hearing-aid beige appeal to millennial males?
If your logo is mismatched with your values, then it is time for a change. Let 39steps do the research and create a new concept that matches those values and appeals to the people you want.
Presenting the concepts
We love showing you the ideas we’ve come up with!
We typically present three logo concepts and present them to you in person, so we can explain our thinking and gauge your initial reaction.
Our presentations always include examples of the new logo in use on appropriate materials. It might be a business card, or a shop front or signage. It’s a great way to give you a feel for how the new brand identity could work.
We recommend putting together a representative focus group to help get specific feedback on our concepts. It helps to get external validation when you’re making such an important decision!
Applying the brand
Once you’ve chosen the logo design, we can develop a set of brand guidelines to make sure your organisation is always presented in the most compelling way.
Depending on the size and complexity of your organisation you may need only very basic guidelines, or you might need a coffee table book!
How much does rebranding cost?
How do I use my new logo?
How do I know what will appeal to my target audience?
I don’t know what our values are. Can you help us define them?
What if I don’t like any of the ideas you present?
It doesn’t happen often, and if it does, it’s worth remembering it’s your target audience that matter above all. We will refer back to your brief, your values and the research and in discussions with you, we’ll create another round. If you still aren’t convinced after that, then aside from your deposit, you can walk away. No hard feelings.
take the next step
Let’s discuss YOUR project and see which bundle suits you best.