“We’re delighted with our new brand identity and logo. 39steps helped us strike the right balance with our identity, allowing us to appeal to card-carrying vegans without alienating folks that just fancy a drink and a chat.”
James McGregor / Owner
Thrive vegan and veggie cafe bar came to us looking for vegan bar brand branding to match the trendy aesthetic they had created for their cafe with the funky interior design. We produced a simple modern typographic logo, with a subtle double ‘V’ motif as a nod to their vegan/veggie ethos. The leaf motif (which also has a subtle double ‘V’ incorporated) can be used standalone and as a repeat pattern to give their brand a contemporary edge.
As well as the vegan bar branding and guidelines, we created all the shop signage for Thrive, keeping it simple so passing customers can have a nosey in the window and check out their fantastic stylish cafe. We also designed their business cards, menus and produced brand guidelines for their in-house graphic design expert to use. Sticking to the typographic theme for the menus, they are clear to read and incorporate the leaf pattern we created.
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