39steps were approached again this year to create Social Investment Scotlands’ Social Impact Report. As with last year this was to report research data and to be designed in a style which was clear and simple to understand. This was accomplished by the use of bright, bold infographics while working within the established SIS brand guidelines. The Report was launched by John Swinney MSP at an event held in Summerhall, Edinburgh.
Our 2013 Social Impact Report was SIS’s first attempt at illustrating what is quite dense information in an infographic style and 39Steps creatively and tirelessly helped us along on our journey and kept to our tight timeline for production. Our report was launched at our AGM in September and the feedback has been one of unanimous praise from all our stakeholders. 39Steps made the process one of collaboration and nothing was too much trouble. So thank you all and roll on next years report!
Debbie Zima. Chief Operations Officer, Social Investment Scotland.
Crieff-based Blairmore Farm & Estate commissioned 39steps to create an evocative brand identity for this lovely farm retreat. Blairmore now has 2 Clydesdales, a rare breed of Highland coos, copious chickens and plans for more furry friends! Taking a cue from the coos (see what we did there?!), the identity uses stylised horns and a classic typeface to capture the rural, yet quality feel of Blairmore. Next up – website and literature! ‘West Cottage’ is already available visitors – contact Ailsa Clark to book your wintry weekend and check out their Facebook page for fun at the farm!
39steps was approached by Scottish Children’s Charity, SPIFOX, to create a new Identity, coinciding with its 30th Anniversary in 2013. SPIFOX (Scottish Property Industry’s Festival of Xmas) is recognised and supported by individuals and organisations within the Scottish Property Industry, it’s main aim being to raise money for Scottish Children’s Charities, through events hosted not only at Xmas but throughout the year. The charity was looking to develop a simple logo that reflected, not only, the professionalism of the property industry, but also the fun aspect of being involved with the charity, it’s events and of course the Children who benefit from it’s efforts. With the use of both colour and texture, the new logo gradually evolves from smooth and corporate, through to friendly and colourful - a successful combination of both professionalism and fun, we think!
’39Steps have supported SPIFOX since 2002. In that time they have provided good humoured and unflappable support in the production of the charity’s annual Christmas Concert programme, developing it from a home spun, black and white offering to the four colour, bound, professional document that it is today – something that is much admired by the many 100s of individuals who attend this annual Yuletide event. It followed therefore that, when contemplating an update to the identity, the trustees would turn to 39Steps for their creativity, institutional knowledge and cost effective implementation. The team grasped the brief and produced an updated and modern identity that clearly reflects the values and proposition of the Charity. The new logo highlights the professionalism of the property industry coupled with childlike influences bearing witness to those for whom SPIFOX works. It is often difficult to work with ‘committees’ but the team at 39Steps were exemplary in their efforts to juggle the views of many and create a new logo that will not only take SPIFOX into the future but one too that is truly representative of the charity and all that we do.’
Penny Hearn, SPIFOX Trustee
ClimateXChange is Scotland’s Centre of Expertise on Climate Change. It provides independent advice, research and analysis, via 16 of Scotland’s leading academic institutions, in order to support Scottish Government policies on adapting to the changing climate and a low carbon society. ClimateXChange asked 39steps to design and build a new website which would act as an online repository for this research, showcasing both ongoing and published projects and providing a tool for policy makers and others to easily access specific types of research relating to the various sectors within climate change policy. It was important that the site was built in a simple to use CMS, allowing ClimateXChange to easily collate, tag and update research on a regular basis.
A great deal of emphasis was placed on the initial research stage of this project, with 39steps hosting a Requirements Gathering Workshop in order to achieve agreement amongst stakeholders of the exact specifications for the new website and a sitemap which would constitute the backbone of the whole project. The resulting site, built in 39steps’ favoured CMS, Concrete5, uses both a search facility and a clever filtering system enabling users to easily drill down to the specific information they require. A simple clean design with the emphasis on strong imagery and complimentary colours, has created a site which is both visually engaging, easily navigated and simple to update, ticking all the boxes for both the end user and our client!
‘The brief was to create a website that makes it easy for our many customers to search our portfolio of climate change policy evidence projects. 39steps’ process of stakeholder workshops managed to balance all the views and needs of our network. The resulting website has great functionality and looks good. Easy to use content management also means we have dramatically cut the time it takes to keep the website up to date.’
Andy Kerr, Director of Policy, ClimateXChange
39steps were approached by Nathan Pike and Piers Bambridge to help with their new vehicle provision business. They needed a new name, a quirky brand and a slick website, all to reflect their own personal values that they brought to the business. It didn’t take us long to click on to the fact that these two honest guys are well-connected and experienced in the field so it made perfect sense to keep it simple and use their distinctive names. The logo is reminiscent of a car badge, with little details on the shield version and the swish, informative website brings together their forward-thinking and no-nonsense approach to car-buying. They really do help their clients ‘experience a better class of journey’ and it has been a delight to work with them on their branding journey!
Visit the website at pikeandbambridge.co.uk.