Archive for June, 2010
Following on from our recent project with Informatics Ventures, we’re now working with a spin-out company on their branding and web presence in the bio sciences field, who work out of the world-acclaimed School of Informatics at Edinburgh University. Fab people, watch this space to see what we come up with!
39steps were asked to create a brochure for Skin Solutions at Mulberry House by our client Niche Works. Niche Works offers a range of bespoke on and offline PR and marketing solutions for consumer and B2B products and services. These include hospitality, retail, health and beauty, property and more. Skin Solutions at Mulberry House is one of Edinburgh’s premier face and skin clinics with professional therapy treatment. They were looking for a clean, elegant brochure that effectively put across the wide range of treatments that they offer. We created a great looking design through a blue colour scheme, clean lines and stunning photography that focused on putting across healthy glowing skin. The use of gradiated vibrant blue throughout gave the brochure a warm feeling, hinting at blue skies and the overall use of space gave a sense of calm and relaxation that we wanted to associate with the treatment and therapies.
“Working with 39steps is always really seamless from briefing stage through to production. Julie and the team really understand our client’s requirements and their creativity always hits the spot and fulfils our client’s brief.”
Fiona Vernon, Niche Works
If you hadn’t noticed, the World Cup is upon us again! Time to put up the free wall chart from the papers and consider who you’ll be following and cheering on for the course of the next month. For the first time an African nation will host the tournament and all eyes will be on South Africa to pull off a spectacular riot of colour and sound from the moment the opening ceremony takes place on Fri 11th June when hosts South Africa take on Mexico. With an expected cumulative global audience of more than 26bn watching this year’s World Cup you can see the grasp that the beautiful game has over us all within that theatre of drama and dreams, where the hopes of a whole nation rest with their players and the single kick of a ball. We can only hope that it truly lives up to it’s billing as the greatest event on earth.
One of the main talking points so far has been about the specially designed ball that’ll be used for the tournament, the Jabulani. There are those who are calling it terrible and unpredictable (basically the whole goalkeeping fraternity), but are they getting their excuses in early? Credit to Spain defender Alvaro Arbeloa, who rather drolly said: “It’s round, like always.” If the keepers are already scared then expect a barrage of goals this year. Score!
Aside from this, get used to hearing what can only be described as deafening drones of angry hornets during every game…that’ll be the vuvuzelas, a uniquely South African horn which has the ability to irritate immensely. If you caught any of the African Nations Cup earlier in the year you’ll know what I mean.
So what about the frontrunners? At the moment the bookies favour Spain, the current European champions, with Brazil, Argentina and England closely behind. And if you’re a bit more carefree with your money then you could do worse than stick something on dark horses Holland or Ivory Coast. If ever an African nation was going to step up to the challenge laid down by the Indomitable Lions of Cameroon in Italia 90 then this is surely the year. The coveted Golden Boot for top scorer during the tournament is seen as a battle between Spain’s Villa and Torres with England’s Rooney and Argentina’s Messi also in with a shout. But this being the World Cup always expect surprises at every step, remember past winners Oleg Salenko, Davor Suker or even Salvatore Schillachi? All came from out of nowhere to claim the tournament as their own.
So, as we wait with great anticipation for June 11th to come round we can only leave you with one question…who are you supporting? Let us know by commenting below to nail your colours to the mast!
Regular readers may remember we set ourselves a creative brief a while ago inspired by designer Stefan Sagmeister. Our challenge was to create a design based around a song lyric that was quite personal to us. Hats off to Kimberly, who was here on work experience at the time, and Lewis who actually managed to create something. Kimberly’s illustrative and literal take on Ocean Colour Scene’s ‘The Riverboat Song’ was great. Lewis took his DIY skills to the next level by carving lyrics from ‘Hey Hey, My My (Into the Black)’ by Neil Young into a piece of wood and setting fire to the whole thing. Feel free to lavish upon them the praise they rightly deserve.
We were all sad to see designer Lewis leave Step Towers recently to move on to pastures new and take up role of digital designer across town. We’ll miss his prodigious talent along with his DIY/bodge-job escapades and his overly-OCD clean desk policy. We wish him all the best in his new job and the threats of us forwarding all our Viagra spam to him still stand. No need to thank us Lewis, once a Stepper always a Stepper. Now ahead of us lies the task of filling Mr Bilsland’s large boots, have you got what it takes to cut it as a web designer at a busy creative design studio? Get in touch with Julie and big up your credentials!